Chester Shortlisted in Two Categories at the RCA Showcase AwardsPublished on 15 October 2019
Chester Racecourse is delighted to announce we have been named as a Finalist for the prestigious Showcase & Awards, hosted by the Racecourse Association (RCA).
The Showcase & Awards is the marquee event of British racecourses that celebrate excellence and innovation in partnership with Moët Hennessy, Racing Post and Great British Racing.
Chester Racecourse has been listed as a Finalist in the Best Campaign and Racing Together Community categories. From the five Finalists the winner will be revealed at the Showcase & Awards ceremony on Thursday 14th November at Hamilton Park Racecourse.
The Best Campaign category celebrates excellence in the sphere of marketing, increasing the appeal of racing to new audiences and improving the frequency of visits amongst customers. Entries were asked to demonstrate the clear strategy and execution used for the campaign by means of a multi-tiered approach to engage with a target audience.
The Racing Together Community Award recognises initiatives relating to the local community, environment or charitable causes. Entries were asked to demonstrate how a community engagement programme has and continues to improve relationships with the local community through working with key stakeholders.
Paul Swain, RCA Brand & Experience Manager added, “I am thrilled for Chester Racecourse for their success in being named a Finalist at the 2019 Showcase & Award.
Competition or these awards continues to grow each year and it was only fitting that for our tenth ceremony that we can celebrate a record number of submissions.
Our Finalists represent the best of British Racecourses and should all be immensely proud of the work they’ve done to enhance the customer experience and their racecourse overall. All eyes now turn to Thursday 14th November at Hamilton Park where we will find out the winners.”
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