Great British Racing’s Under 18s Race Free CampaignPublished on 11 July 2019
A new study has revealed that 76% of parents in the North West believe there aren’t enough low-cost activities available for children during the summer holidays, leading to more children spending fewer hours outside.
In research commissioned by Great British Racing for its ‘Under 18s Race Free’ campaign, it was found that parents in the region are becoming increasingly concerned with the sedentary lifestyle of their children, with 86% of parents wanting their children to spend more time outdoors during the school holidays.
The majority of outdoor activities on offer, however, are considered to be too expensive, with live sporting events highlighted as being particularly pricey – 76% of parents have been put off taking their children to live sport because of the cost of the ticket, while 56% of parents surveyed do not take their children to live sport at all.
This certainly seems to be a recent phenomenon: more than half (58%) of parents said that they watched more live sport when they were younger compared to their children now, with cost once again being a major contributing factor.
Great British Racing ambassador, and parent of two, Tess Daly commented, “As a parent, the school holidays provide the perfect opportunity to spend quality time with your children, yet finding activities that are stimulating, healthy and affordable can be a challenge. As a child my parents went out of their way to take me to live sport and I do the same for my kids now – there’s nothing better than a day at the races. As well as the thrill of the racing, the kids are able to run around in the fresh air and there are plenty of activities for them too, from having their faces painted to meeting race horses.”
Tess recently visited a racehorse training yard to see the preparation that goes into getting horses ready for the races.
Tess is promoting Great British Racing’s unique ‘Under 18s Race Free’ offering through which accompanied under 18s are admitted free of charge to the vast majority of fixtures at Britain’s 60 racecourses throughout the year, when accompanied by an adult. Three of the North West’s racecourses, Carlisle, Chester and Haydock Park will be filling the summer holidays with seven fantastic family fixtures, among 19 race meetings taking place during the holiday.
From circus events to beach themed days, North West racecourses have got holiday fun covered. Haydock Park’s family day on 26th July is Summer Holiday themed with its very own replica beach. Chester’s Family Funday on 4th August will include free activities for children and Carlisle will host two family days on 21st and 29th August that will include face painting, inflatables and an adult free zone.
Toby Shaw, Director of Communications and Marketing at Great British Racing said: “With a number of race meetings in the North West during the summer holidays we hope that parents across the region will bring their families for a fabulous day out at the races. Racing is such a fantastic day out, with an unbeatable atmosphere. It offers something for the whole family and we are pleased to be able to offer live sport at an affordable price for parents - we look forward to welcoming families to our North West racecourses over the summer.”
As well as unmissable action on the track, racecourses provide a range of free experiences for under 18s including pony rides, the chance to meet a racehorse and fairground attractions, making it a great and affordable day out for all the family.
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