News

Beaverbrooks Announced as Title Sponsor of Friday Night Social

Published on 27 June 2023

Chester Racecourse is delighted to announce Beaverbrooks as title sponsor of its Friday Night Social on 30 June.

The award-winning family-owned jewellers with stores nationwide, including on Eastgate Street in Chester, is renowned for providing exceptional quality diamonds, jewellery, and watches.

Established in 1919, Beaverbrooks has more than 100 years of expertise, spanning three generations, and cares about helping people mark those precious moments and milestone occasions.

Beaverbrooks is also committed to enriching the lives of others through its charitable initiatives and community work, with donations from the Beaverbrooks Charitable Trust having benefitted more than 750 charities since inception.

Sam Taylor, Store Manager at Beaverbrooks Chester, said:

We are thrilled to be establishing a partnership between Beaverbrooks and the iconic Chester Racecourse by sponsoring the Friday Night Social.

“It’s really exciting to be supporting such a big, glamourous event in the North West that sees people flock from across the region and beyond to have an amazing time with friends and family.

“We are a family-owned diamond, jewellery and watch retailer founded in 1919 and have a long history of providing excellent customer service and exceptional diamonds, fine jewellery and watches. We’ve been in our Eastgate Street store for over 36 years, where offering a luxury experience is central to our service, so naturally, sponsoring an exclusive soiree at the races is something we are very excited to be doing!

“Last year, we invested £750,000 in an extensive refit of our store on Eastgate Street to continue providing the people of Chester and beyond with our passion and extensive product knowledge. We welcome customers to enjoy an immersive retail experience, where our teams are on hand to share our expertise when making those special purchases of diamonds, bridal jewellery, and luxury Swiss watches from our range of brands.

“Celebrating special moments with friends and family means the world to all of us at Beaverbrooks. We can’t wait to share this very special evening at Chester Races as the official sponsors of the Friday Night Social with everyone who attends.”

Kate Dawson, Commercial Director at Chester Racecourse, added:

“We are delighted to welcome Beaverbrooks as the official title sponsor of our Friday Night Social.

“As an award-winning, nationwide jeweller with a store here in Chester, Beaverbrooks join a growing portfolio of businesses that see the value in partnering with us here at Chester Racecourse.

“Like ourselves, Beaverbrooks are committed to providing an excellent experience for all guests and supporting local communities through various charitable initiatives.

“Adding prestige and sparkle to our first Friday evening fixture of the season, this partnership brings together two go-to places that specialise in those magical moments and occasions to cherish.

“The Beaverbrooks Friday Night Social promises a thrilling and stylish evening of racing and entertainment, where new memories can be made and shared amongst family and friends.”

Those attending the Beaverbrooks Friday Night Social will be able to take advantage of several activations on-site, including a diamond and jewellery cleaning service.

To purchase tickets for the Beaverbrooks Friday Night Social at Chester Racecourse, please click here

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