Chester Race Company today announces Boodles as the new sponsor of the Chester Vase, expanding the British fine jeweller’s existing partnership with the Boodles May Festival at Chester Racecourse (4th – 6th May 2022).
Title sponsor of the May Festival since 2013, Boodles has a long-standing relationship with Chester Racecourse. The new agreement will see increased investment by Boodles to include sponsorship of the prestigious Chester Vase, and extensive branding across the site on all three days of the festival.
The Boodles Chester Vase, which takes place on Wednesday 4th May 2022, is a highlight of the three-day festival and traditionally serves as a trial for the Epsom Derby in June. Recent winners of the prestigious Group 3 contest include multiple Group 1 scorer Sir Dragonet and the Andrew Balding-trained Youth Spirit.
Already a well-known name in the industry, the agreement with Chester Racecourse marks another significant investment in racing by Boodles who also sponsor the Boodles Gold Cup and Boodles Juvenile Handicap Hurdle at the Cheltenham Festival.
Louise Stewart, Chief Executive at Chester Race Company Ltd, said: “We are very grateful to Boodles, an iconic British brand founded locally in Liverpool, for their continued commitment to Chester Racecourse.
“The Boodles Chester Vase is a highlight of the Boodles May Festival, and we are hugely looking forward to this year’s renewal which will be run in front of crowds for the first time in two years.”
Michael Wainwright, Managing Director at Boodles, said: “Boodles is thrilled to add the prestigious Chester Vase to our association with the Boodles May Festival. We have strong ties to Chester, having established our second shop there in 1965, and have enjoyed a long-standing relationship with Chester Racecourse.
Our increased involvement in the Boodles May Festival, which we have been title sponsor of for nearly 10 years, is an exciting addition to Boodles’ rapidly growing horseracing sponsorship portfolio. We are very proud to be affiliated with the Boodles May Festival, a highlight of the British Flat racing calendar, alongside our sponsorship of two races at the Cheltenham Festival, including the feature race of the week, the Boodles Cheltenham Gold Cup.”