Chester Racecourse announce The Boulton Group as title sponsor of the Season Finale

Published on 31 August 2022

Chester Racecourse today announced The Boulton Group as the title sponsor of its Season Finale fixture on Saturday 24th September. This momentous partnership with the racecourse follows three race sponsorships this year by the Cheshire-based group.

The finale of Chester Racecourse’s 2022 racing season provides the last chance to enjoy a day of racing and luxury on The Roodee this year.

Special guests of TBG include: British DJ, Tom Zanetti, TV Personality, Calum Best and Social Media Star, Tara Maynard.

Carl Boulton, Group Chief Executive Officer, The Boulton Group said: “We’re honoured to be sponsoring such a prestigious event in the sport’s calendar. The Boulton Group’s holistic approach to high-quality service reflects in the businesses we choose to partner with. Chester Racecourse is the perfect fit for our brands, and I’m personally looking forward to seeing how this partnership evolves.”

The Boulton Group is a multifaceted group based in the heart of Cheshire, providing specialist services that meet clients’ needs, from marketing and payroll to hospitality and luxury experiences. TBG business’ cross many sectors to give its clients the best opportunities for success. The group comprises of Optimum Pay, Optimum Experience, Trinity Create Marketing and The White Lion Weston.

With customer experience at the core of both The Boulton Group and Chester Racecourse’s values, the symbiotic partnership is predicted to thrive.

Louise Stewart, Chief Executive at Chester Racecourse said: “We are grateful to The Boulton Group, a valued new sponsor of Chester Racecourse this year, for their continued support through this new sponsorship.

“The Season Finale is a highlight in the racing calendar, and we are looking forward to seeing the partnership with The Boulton Group come to life in front of thousands of racegoers. Customer service seems to be at the heart of both of our businesses and that makes a perfect match for this sponsorship.”

Tickets and hospitality packages for The Boulton Group Season Finale are available to purchase at For more information, visit the official @ChesterRaces social channels.

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