Chester Racecourse is pleased to announce Halliwell Jones, the authorised dealer of BMW, MINI and INEOS vehicles in the North West and North Wales, as the new naming rights partner of The Paddock Club.
The multi-year agreement, which will see the exclusive facility for partners, sponsors and guests rebranded The Halliwell Jones Paddock Club, enhances a long-standing relationship with the family-run business, which has a BMW centre on Sealand Road and a MINI centre on Parkgate Road in Chester.
Set to open an additional site off Chelford Close to retail the INEOS Grenadier 4×4 in the summer, a temporary Halliwell Jones INEOS Grenadier showroom has been hosted at the racecourse since October 2022.
Aligned in values and striving for exceptional standards, this mutually beneficial naming rights partnership will also see Halliwell Jones provide support vehicles for medics to use on race days and run several digital and race day activations for racegoers to engage with across the season.
Kate Dawson, Head of Sales at Chester Racecourse, said:
“I am delighted that Halliwell Jones is enhancing its relationship with Chester Racecourse by becoming the new naming rights partner of The Paddock Club.
“As a renowned local business with a strong presence in Chester for more than 30 years, Halliwell Jones has an ethos that matches our own.
“The perfect fit for our premier facility, we look forward to welcoming all of our partners, sponsors and guests to The Halliwell Jones Paddock Club throughout the upcoming new race season and beyond.”
Phillip Jones, Managing Director at Halliwell Jones, added:
“Our association with Chester Racecourse represents an excellent opportunity for both businesses to enhance brand awareness, not just in the North West and Wales but also throughout the UK. I feel sure the Halliwell Jones Paddock Club will provide the perfect setting for all of the guests attending this season.”