Chester Racecourse in Nod to Historic Roots with Launch of Gee Gee’s Bar

Published on 10 July 2023

Chester Racecourse has launched a new, outdoor bar for racegoers with a nod to its prestigious history.  

The world’s oldest racecourse has introduced Gee Gee’s to its raceday experience for guests, located on the Pavilion Lawn and accessible to those with Tattersalls tickets and above.

A branding rights agreement with Absolut, part of the Pernod Ricard group, sees the vodka brand adorn the design of the bar, which serves Absolut cocktails and vodka, amongst a host of other drinks.

Popular slang for horses, the term Gee Gee’s was coined after Chester’s Lord Mayor Henry Gee gave his consent to the first recorded race on the ‘Roodee Fields’ on 9 February 1539.

Kate Dawson, Commercial Director at Chester Racecourse, said:

“We are pleased to announce this collaboration with Absolut and incorporate an element of our unique history by introducing Gee Gee’s as part of the raceday experience for guests.

“The Pavilion Lawn is an area that is always a hive of activity on a raceday, featuring track-side seating, pop-up bars, specialist food units and a resident DJ. It’s a great place for our guests to socialise and soak up the incredible atmosphere at Chester Racecourse.”

Racegoers can try out Gee Gee’s bar when attending the Camden Town Brewery Ladies & Gents Evening or Clogau City Plate Day on Friday 14 July or Saturday 15 July, respectively. 

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